B&B Distribution Limited, the distribution arm of the island’s largest beverage conglomerate, has been rebranded and has taken on the name of its heritage company, Banks.
Managing Director and CEO of the BHL Group, Mr. Richard Cozier announcing the rebrand of B&B Distribution Limited at a recently held Group-wide staff meeting.
The change took effect on Saturday.
Managing Director and CEO of the BHL Group, Richard Cozier, said the rebrand is designed to position the Group on a path of growth in the challenging economy.
“Increased competition and aggressive pricing strategies by our competition, as well as vociferous demands by our shareholders for a greater return on their investment, have forced us to make a critical assessment of our beverage operations,” he said.
“This rebrand is a part of that move.”
Cozier added that the rebrand of B&B Distribution Limited to Banks Distribution Limited is in a strategic effort to increase efficiency and streamline operations within the Beverage Group.
Banks Distribution’s new brand identification will be manifested on all corporate documentation and livery.